Back to women-first womenswear.
Women’s fashion has spent too long making women adapt to clothes.
Too often, womenswear is designed around trends, occasions and commercial priorities, asking women to adapt to what the industry decides is desirable rather than designing around what women actually need from their clothes.
REGRESS puts women back at the centre of design.
We start with what women actually need from their clothes, then work backwards from there.
Guided by eight pillars, women’s needs form the foundation of every piece we create — from the way it looks and feels to the way it works in real life.
Because womenswear should start with women.
regress (riˈgrɛs), verb.
to go back; to return to a former place or state.
When women are at the centre, less can do more.
More than 100 billion garments are produced globally each year, yet many are discarded after being worn only a few times.
We believe this is, in part, a consequence of an industry built around constant newness. Trends change, seasons turn and newness keeps coming, often without asking whether what is being made is actually what women need.
Poor quality only makes clothing more disposable.
When clothes are designed around what women genuinely need, they have a better chance of becoming pieces we want to wear again and again.
Made to look good, feel good, withstand wear and stay relevant.
For us, better fashion starts not with constantly making more, but with making what is worth making. We create well-made clothes that combine beauty with purpose, designed to stay with you.
Because when something is worth keeping, it doesn't need replacing.
And when clothes stay in our wardrobes for longer, there is less need to keep producing more.
