Our Values

Sustainability in action.

Even as a new brand, we're taking action to minimise our impact on the planet.

Fewer pieces, better made

In the 1950s, women owned around 30 garments and kept them for years. Today, that number exceeds 100—not because women changed, but because the industry did.

Fast fashion produces cheap, flimsy clothing that falls apart quickly. Constant advertising pushes micro-trends designed to create FOMO (Fear Of Missing Out) and keep you buying. When your clothes don't last and you're told they're already "out," you're stuck on a treadmill of replacing and chasing.

We're making clothing the old way: built to last, designed to stay relevant, no matter the occasion or year. Better clothing = less consumption, less waste.

Our manufacturing partners

We're proud to work with a family-run factory in Portugal, trusted by luxury brands for their quality craftsmanship.

They're also deeply committed to sustainability, holding multiple certifications including GOTS, OCS, and GRS demonstrating verified standards in textile production. Some of their key initiatives:

  • Repurposing nearly all waste into automotive materials (steering wheel stuffing)
  • Generating over 50% of their energy through solar panels and using LED lighting throughout
  • Prioritizing water reduction with sensor-based systems and smart irrigation
  • Investing in energy-efficient machinery to minimize environmental impact

Our Sustainable Practices

Some of the things we do to minimise our impact:

  • All our products are created to endure — not just through washes, but also through ever-changing fashion trends. They’re versatile enough to be worn again and again, for multiple occasions in your everyday life. We believe disposable fashion should never have existed.
  • We maximise cutting efficiency to ensure minimal fabric waste.
  • Our products are made in Portugal, close to home, which helps reduce transport emissions. They are shipped to the UK by truck in FSC-certified cardboard boxes, folded to minimise space and further reduce emissions.
  • We proudly ship all of our products to our customers with Royal Mail, 'the UK's greenest parcel operator'
  • All orders are shipped in 100% compostable mailing bags.
  • To ensure items arrive in perfect condition and to prevent damage and waste, we enclose them in 100% recycled and recyclable polybags, which can be repurposed indefinitely through widely available recycling streams.
  • Our paper hangtags are 100% recyclable and FSC® certified, ensuring no contribution to deforestation.

We constantly review our practices and, as we grow, we remain committed to improving them.

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